[Cc-webedit] Fwd: Just Do It on CC website

Tue Oct 12 12:58:07 UTC 2010

---------- Forwarded message ----------
From: lauren simpson <laurenjsimpson at gmail.com>
Date: Tue, Oct 12, 2010 at 1:41 PM
Subject: Just Do It on CC website
To: Richard Braude <richard.braude at googlemail.com>

Hey Richard,
Hope you're very well. So it's all go at JDI today with the launch of
the match fund. I'm assuming you've heard all about it??
We have a request for the CC website that we wer hoping you could ask
for us as I know you're on the web list - neither of us are.
We'd love our trailer to be in the main box where the crude awakening
video is now - obviously after crude awakening.
And then we have the attached animated web buttons that we'd like
somewhere good on the site. Perhaps underneath the climate camp TV
player where there is a space? They should link to
www.just-do-it.org.uk. If you view in browser you can see the
movement.

Would be good to have a blog too - do you fancy writing something?
Below is some copy and attached press release
Let me know what you think
Thanks Richard
Will we be seeing you tomorrow at our launch event?
Lauren x

Subject:   Donate Now to Just Do It & Lush will double your money

We’re very excited about Just Do It, the upcoming documentary
featuring many of Plane Stupid’s finest.  Please lend them your
support, it’ll be well worth it we promise.

Just Do It: get off your arse and change the world is the inside story
on the country’s biggest troublemakers.  This upcoming feature
documentary is a behind the scenes portrait of UK climate activists by
acclaimed filmmaker Emily James.  The film, currently in
post-production (that means the edit) is set for release in Spring
2011 and will be free to watch and free to share.

Just Do It is funded entirely through donations, freeing the film from
the constraints of investors or broadcasters.  Through a totally
unique production model that embraces crowd-funding and the power of
working collectively, this film is breaking new ground in independent
production.  But they need your support.

>From TODAY Lush will be matching all donations made to the film, pound
for pound up to £10K for a limited time.

The Challenge: £20K in 20days – you give half, Lush gives half.

So there’s never been a better time to show your support to this truly
independent project.  Don’t sit on the fence, throw your contribution
into their online hat and Lush will match your generosity.

Visit http://just-do-it.org.uk/donate/20k-in-20-days to donate.  Do it
today, join our crowd and be part of this pioneering film.

And of course, donating is only the first step. To make this whole
crowd funding malarkey work Just Do It is relying on you to recruit
your friends, family, colleagues and anyone else you know to join the
crowd and donate. Here’s how:

1 – Email your friends, family and colleagues. Below is prepared a
sample message for you below but remember it’s the personal touch that
counts.

2 – Facebook – update your status, (inc. www.just-do-it.org.uk) post
on your friends’ wall, invite your friends to like our page here

3 - There’s nothing like the real world. Start a conversation, show
someone the trailer, pick up the phone – convince someone to donate.

There’s a sample pre-packaged message for you below to help you on your way.

SAMPLE EMAIL

Subject: Get off your arse and help these guys

Dear Friend

There’s an amazing documentary film being made but it can’t get
finished without our help.

It’s called Just Do It and it’s going to be a feature film about
climate change activists, it’s going to be funny and inspiring.
They’re making it totally independently (ie no big backers) and
planning to give it to us for free. But money doesn’t grow on trees,
so they need our help.

Go over to their website, check it out, and make a donation. RIGHT NOW
Lush are doubling donations so get in there and make it count.

www.just-do-it.org.uk

www.facebook.com/jdi.thefilm

www.twitter.com/justdoitfilm
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