Hi - think the (pro-active) outreach to bloggers is an excellent plan.<br>I want to propose we create a resources page for bloggers on the website, which would have anything bloggers or website owners might want to add or link to during CfCA, eg:<br>
twitter hashtags, twitter pages, facebook accounts, embed codes for CC radio and TV, etc. all in the same place<br>If people think this is a good idea, how shall we coordinate it? I'm happy to gather the info (people could send it [<a href="mailto:richard@visionon.tv">richard@visionon.tv</a>] direct rather than to the list), or does social media want to do it, and we send our info to them? We then ask webteam to do the page, and send url to all bloggers. Marvellous!<br>
<br>Richard<br><br><div class="gmail_quote">On 17 June 2010 08:43, simon collister <span dir="ltr"><<a href="mailto:simon_collister@hotmail.com">simon_collister@hotmail.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt 0.8ex; border-left: 1px solid rgb(204, 204, 204); padding-left: 1ex;">
<div><div class="im">
Hi all <br><br>Belated apologies for not making the call.<br><br>I was going to circulate the following proposal anyway but I think it ties nicely to the outcome around a rota system for the website.<br><br>One thing that wasn't discussed but which I think is a vital tool for outreach, media and online visibility in general is the CfCA blog.<br>
<br>Below is a pasted version of the email I was planning on sending ahead of the call but failed to.<br>Simon<br><br>
<p class="MsoNormal"><span lang="EN-US">I was thinking it would be a good idea
to engage bloggers ahead of the camp and outreach to them and their readers.</span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">This could be divided into two bits of activity - a proactive and reactive
approach:</span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">Proactive – making sure we contact bloggers
directly to give them info on where, what, why we’re targeting RBS and
encouraging them to a) come along and b) tell readers.</span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">Reactive – make sure we are posting regular
and relevant content to our blog in the run up to the camp.</span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">In terms of Proactive we need to first
identify relevant bloggers who won’t be pissed off if we email them. We already
have a list we used around COP15 and have another updated list which might be
useful. I’ll upload these to a Google doc. We also need to careful about
etiquette when we outreach but again I think we have some guidance from when
some of us did COP15 outreach.</span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">Reactive…… I propose we create<span> </span>a basic editorial caledanr of content –
again in a google doc – that maps out stuff we can blog about in the run up to
the Action; it could be a mix of who, why, what etc but also other key climate
milestones we know about plus we can add new posts on an ad hoc basis about
othe news events, e.g. BP other actions etc.. Anyone can pick a topic and blog
about it providng they have blog access of can circulate and someone with
caccess can post…. [EDIT: this might be slotted into the website rota?]<br></span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">I know there’s a sgn-off<span> </span>protocal for blog posts and posting and
we should definitely make sure all of this falls within process.</span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">But for now this is just a proposal – what
do people think??</span></p>
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<br></blockquote></div><br>