<i>Hey All,</i><br><i></i><p><i>I got this on facebook and and re-posting it here. PLEASE forward widely. <br></i></p><p><i>Send replies to <a href="mailto:bobproehl@gmail.com" target="_blank">bobproehl@gmail.com</a><br></i></p>
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<i>-Dara Silverman</i></p><p><i>------------------------------------------------------------------------<br></i></p><p><i>I am an employee of Buffalo Street Books, having worked as
outreach coordinator here for roughly the past year. The opinions
expressed below are entirely mine and not those of the owner, other
employees of Buffalo Street Books. </i></p><p><i> Also, when I
refer here to independent local bookstores, I am referring quite
specifically to comprehensive new bookstores. This is in no way meant to
denigrate the importance of any of the fantastic used bookstores in
town, nor of Colophon Books or either of the on-campus bookstores. </i></p><p><i>
What I am going to propose here is not a bailout. The unfortunate
truth is a bailout at this stage would be a temporary fix. I am
proposing that the community buy out the bookstore and run it on a
cooperative model. </i></p><p>Here we are at the wake. For the
past few days, I have sat quietly by while people queue up to express
their sympathies regarding the closing of Buffalo Street Books,
announced last Thursday. There have been three prevalent lines of
discussion, each one of which bears a bit of looking at.</p><p>1. What the hell happened?</p><p>2. This is a terrible loss for the city of Ithaca (or the variant, this is disgraceful for the city of Ithaca).</p><p>3. If Ithaca can’t support a local independent bookstore, who can? <br>
</p><p>Yes,
it is a terrible loss. But is it a quantifiable loss? It’s not as if it
will suddenly become impossible to buy books in Ithaca. No book that
you could have gotten on our shelves will now become utterly
inaccessible, I promise you.</p><p>In addition to simply
providing a excellent selection of books, a local independent bookstore
provides the community with readings by local and national authors,
facilitates reading groups that are open to the community, hosts
benefits for worthy local agencies, provides performance and rehearsal
space for local theater groups and sells books to local libraries and
schools at deep discount or at cost. Perhaps most importantly, we
provide a space in the center of the community where literary arts can
flourish.</p><p>Of course, none of these things bring in
revenue, and all of them are a little tricky to put a price tag on. But I
would submit that everyone who has ever bought a book in an independent
bookstore has done just that. If you buy a $30 hardcover at an
independent rather than at Barnes & Noble or Amazon, either of which
might carry the same book at 50% off, you have said it is worth $15 to
you to have all of the benefits of a local independent bookstore. If we
imagine that Amazon is selling every book it has at an average of 20%
off (this number drops precipitously if your interests stray from the
mainstream), then by buying your books at a local independent, you are
saying it is worth 20% of your book budget to have that independent
there.</p><p>Beyond the concrete, there is serendipity of place
unique to a local bookstore. It’s an environment where everything on the
shelf has been hand selected by someone in the store, a member of the
community. Any Borders will look like any other Borders, even if they go
through the trouble of tacking on a local interest section. In a local
independent bookstore, the whole store is a local interest section. Part
of the magic of a local bookstore isn’t finding what you came in for,
but finding something you never knew existed in the first place. By
providing a space for readers to meet authors, authors to meet authors,
poets to meet playwrights and so on in endless combination, a local
independent bookstore waters the seeds of talent within a literary arts
community.</p><p>Let’s move back to question one, which will quickly bring us to question three and the variant of question two.</p><p>What
happened was that the business was losing money. Every year, something
new got tried and every year, things worked out about the same. Gains in
one area were barely enough to compensate for losses in another. And as
will inevitably happen in a situation like this, the owner, who I have
the utmost respect for, got tired of lifting the load by himself.</p><p>Was
it a poorly run business? Not at all. It was innovative and perceptive
in a quickly changing market. There was a constant search for options
that would save the store. A program was developed to sell books to
students on both campuses that has been wildly successful. The store has
managed to become an integral part of nearly every aspect of the local
literary community, has established an online presence and has explored
every possible solution that would have staved off the situation we find
ourselves in now.</p><p>Believe me when I tell you that the store was in an ideal spot to survive.</p><p>Included
in the options explored was the idea of converting the bookstore to a
not-for-profit model. This would mean the bookstore itself would run
about the same, but the owner or our staff would run a constant capital
campaign to make up the difference between sales and operating costs.
This move would have been unprecedented, but it looked to be a long road
ahead and one we were unlikely to reach the end of.</p><p>The
fact of it is, the market will not support a local independent bookstore
in a town the size of Ithaca. It simply won’t. It is easy enough to
blame everyone who spends their money on Amazon or Barnes & Noble,
who doesn’t wear their Shop Local pin proudly, who got a Kindle for
Christmas. But that’s not the point. If you look at the terms of the
market, it is inevitable that a local independent bookstore will fail in
all but the largest markets. We can’t sell you a bestseller for 45%
off. We can’t stock every title in print and some that aren’t. And
that’s not going to change. The market has spoken and it has said, No,
Ithaca does not get to have a local independent bookstore.</p><p>But
where is it written that the market dictates everything that goes on in
our community? Why should it dictate? The thinking behind Local First
at its heart asks the consumer to go against the natural drives of the
market (where can I get it cheaper faster bigger) and to purchase in a
way that supports less concrete advantages. In very few towns and cities
has the Local First philosophy been taken more to heart. And still the
market is squeezing local businesses out of our town.</p><p>What
is necessary in this case is for the community and its members to
realize their power not as consumers, as players within the game of the
market, but as a community. The market says an independent bookstore
isn’t possible in Ithaca. It’s time for the community to have its say. <br></p><p>Ithaca, if you want to have a local independent bookstore, I’ve got one for you. You’ve just got to come get it.</p><p>Understand
I’m not talking about a bailout. I’m talking about a community buy out.
At the end of this process, the participating community, and I’m
talking a cooperative of dozens if not hundreds, would own the bookstore
outright.</p><p>If you’re still reading, please keep in mind all the numbers below are highly approximate. But they should get the idea across.</p><p>It
would take somewhere in the range of $200,000 to buy out the bookstore,
including everything on the shelves. For a while, I thought the way to
do this would be to find ten people who truly believe Ithaca should have
an independent bookstore downtown who each have $20,000 to sink in. But
let’s face it, I don’t know ten people who have a spare $20,000. But
what if we think about it differently? What if that amount was split
into shares of $250 a piece. I know quite a few people with $250 who
truly believe Ithaca should have an independent bookstore. And that
amount could buy them one of 800 initial shares in an organization that
would buy out and then own the bookstore. If they’ve got more, it could
buy them a couple shares. <br></p><p>I also know a number of people
who don’t have a spare $250 but still believe Ithaca should have an
independent bookstore. I’ll get to those people in a minute.</p><p>If
it works, what does it look like? It looks an awful lot like a
corporation, one that would elect a board of trustees and hire a CEO.
Like a corporation, shareholders would have a stake and a vote in major
decisions regarding the future of the bookstore,, and, obviously, would
receive a discount on books. <br></p><p>Are you going to get that
money back? No more than you’re going to get your PBS pledge back. What
you’re doing with that money is helping to buy a present for your
community. You’re saying not just that Ithaca wants an independent
bookstore, but that it truly deserves one and will do what it takes to
have one. And when this happens, that bookstore won’t belong to one
person or a small group of business partners who have to share the heavy
financial burden. It will belong to a community of member-owners, with
each member lifting the weight they can.</p><p>If it all works and Ithaca owns its own bookstore, what does year two look like? Or year five?</p><p>Being
approximate, let’s say the bookstore, left to its own devices, faces an
annual shortfall of $100,000 a year. This, incidentally, is fractional
to what an organization like the Hangar Theatre would face if their only
source of income were ticket sales and they had to pay all of their
ushers. This is where the folks with more time than money become part of
the project. About half the above figure can be accounted for in labor
costs, just to staff the desk. That cost could be offset by a committed
corps of volunteers, each of whom “buy” a piece of ownership with their
labor. A worker-owner would earn an equitable share of the store through
his or her labor. Essentially, if each share is worth $250, a
worker-owner could “buy” a share with twenty-five hours of labor.</p><p>Which
leaves us with a $50,000 shortfall. Fundraising campaigns and member
drives would have to be run periodically throughout the year, every
year. This is a daunting amount of work, but within this model, instead
of a single owner and his staff of ten trying to make this happen, it
would be a community of worker- and member-owners.</p><p>I’m
talking about a community buy out, and one that would need to get off
the ground fast. If this bookstore closes, another one will not rise to
take its place, I will practically guarantee it. The difference in
start-up cost and effort between opening a new bookstore from scratch
and buying out an existing bookstore is huge.</p><p>And let me
again stress, this is not a money-making opportunity. No savvy
entrepreneur is going to exploit this newly created lack in the market
because there is no lack in the market. The lack will lie in the
community and it is in the community where it will be keenly felt.</p><p>There
are any number of adjustments and additions that can and should be made
to this plan. I’m just throwing sparks onto a fire that is otherwise
dying out. If they catch, it will be entirely due to you.</p><p>If
you believe this city needs and deserves a local bookstore; if, like
me, you are appalled at the idea of living in a city without one; if
you are ready to put your money and time where your mouth is; if you are
ready for Ithaca to live up to its reputation rather than bask in it;
if you are ready to be part of a community that decides for itself what
it looks like, rather than allowing itself to be shaped by outside
forces …</p><p>… then let’s give it a try.</p><p>At this
point, I’m looking to gauge interest. And by interest, I mean
willingness to commit financially. I’m just a poor kid, but I’m putting
it out there right now that I’m in for $1000. Four shares. It’s what I
can afford right now. There are 796 to go.</p><p>Anyone interested in more information or in participating should please contact me at <a href="mailto:bobproehl@gmail.com" target="_blank">bobproehl@gmail.com</a>.</p><br clear="all">
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-- <br><br>----<br>Dara Silverman<br>Consultant, Farmer, Yoga Teacher<br><a href="mailto:dara@riseup.net" target="_blank">darasilvermanus@gmail.com</a><br><a href="mailto:dara@riseup.net" target="_blank">dara@riseup.net</a><br>
917-327-6528<br><br><br><br>