[Cc-webedit] [climatecampoutreach] RE: [cc-socialmedia] minutes from External Comms call

[jono]

Heya, I agree that we advertise all dates, but I thought it was clear
that the topline for the general public would be 21-24.  I don't
personally think changing the dates of the facebook event or the topline
of the website to 19-25th our printed material is consistent with that.
 But perhaps that's just my personal interpretation?  Also, for future
process, everyone in the facebook event was notified of the date change,
and I think a decision like that ought to have been at least explained
first to the working groups responsible for outreach.
jx

hannah schling wrote:
> In terms of the dates issue, I think the Manchester decision has become
> a little confused. The group did not decide to only publicise the dates
> 21st - 24th, but to break up the dates into chunks so it was for people
> who couldn't make the whole time which days were most 'important' they
> come to. I thought the decision was to have three headlines:
> 
> Come to the camp! (or however we say it) 21 - 24th August
> Swoop and set up 19th - 20th August
> Tat down: 25th August
> 
> So all the dates should be there. Also, that the different dates would
> be pushed to different networks - e.g. that our existing networks would
> hear a lot about site take and set up..
> Does that make sense? And do people think it fits with what is being done?
> 
> Hannahx
> 
> On 17 June 2010 08:43, simon collister <simon_collister at hotmail.com
> <mailto:simon_collister at hotmail.com>> wrote:
> 
>     Hi all
> 
>     Belated apologies for not making the call.
> 
>     I was going to circulate the following proposal anyway but I think
>     it ties nicely to the outcome around a rota system for the website.
> 
>     One thing that wasn't discussed but which I think is a vital tool
>     for outreach, media and online visibility in general is the CfCA blog.
> 
>     Below is a pasted version of the email I was planning on sending
>     ahead of the call but failed to.
>     Simon
> 
>     I was thinking it would be a good idea to engage bloggers ahead of
>     the camp and outreach to them and their readers.
> 
>      
> 
>     This could be divided into two bits of activity - a proactive and
>     reactive approach:
> 
>      
> 
>     Proactive – making sure we contact bloggers directly to give them
>     info on where, what, why we’re targeting RBS and encouraging them to
>     a) come along and b) tell readers.
> 
>      
> 
>     Reactive – make sure we are posting regular and relevant content to
>     our blog in the run up to the camp.
> 
>      
> 
>     In terms of Proactive we need to first identify relevant bloggers
>     who won’t be pissed off if we email them. We already have a list we
>     used around COP15 and have another updated list which might be
>     useful. I’ll upload these to a Google doc. We also need to careful
>     about etiquette when we outreach but again I think we have some
>     guidance from when some of us did COP15 outreach.
> 
>      
> 
>     Reactive…… I propose we create  a basic editorial caledanr of
>     content – again in a google doc – that maps out stuff we can blog
>     about in the run up to the Action; it could be a mix of who, why,
>     what etc but also other key climate milestones we know about plus we
>     can add new posts on an ad hoc basis about othe news events, e.g. BP
>     other actions etc.. Anyone can pick a topic and blog about it
>     providng they have blog access of can circulate and someone with
>     caccess can post…. [EDIT: this might be slotted into the website rota?]
> 
>      
> 
>     I know there’s a sgn-off  protocal for blog posts and posting and we
>     should definitely make sure all of this falls within process.
> 
>      
> 
>     But for now this is just a proposal – what do people think??
> 
> 
> 
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>