[Cc-webedit] [climatecampoutreach] RE: [cc-socialmedia] minutes from External Comms call

[hannah schling]

In terms of the dates issue, I think the Manchester decision has become a
little confused. The group did not decide to only publicise the dates 21st -
24th, but to break up the dates into chunks so it was for people who
couldn't make the whole time which days were most 'important' they come to.
I thought the decision was to have three headlines:

Come to the camp! (or however we say it) 21 - 24th August
Swoop and set up 19th - 20th August
Tat down: 25th August

So all the dates should be there. Also, that the different dates would be
pushed to different networks - e.g. that our existing networks would hear a
lot about site take and set up..
Does that make sense? And do people think it fits with what is being done?

Hannahx

On 17 June 2010 08:43, simon collister <simon_collister at hotmail.com> wrote:

>  Hi all
>
> Belated apologies for not making the call.
>
> I was going to circulate the following proposal anyway but I think it ties
> nicely to the outcome around a rota system for the website.
>
> One thing that wasn't discussed but which I think is a vital tool for
> outreach, media and online visibility in general is the CfCA blog.
>
> Below is a pasted version of the email I was planning on sending ahead of
> the call but failed to.
> Simon
>
> I was thinking it would be a good idea to engage bloggers ahead of the camp
> and outreach to them and their readers.
>
>
>
> This could be divided into two bits of activity - a proactive and reactive
> approach:
>
>
>
> Proactive – making sure we contact bloggers directly to give them info on
> where, what, why we’re targeting RBS and encouraging them to a) come along
> and b) tell readers.
>
>
>
> Reactive – make sure we are posting regular and relevant content to our
> blog in the run up to the camp.
>
>
>
> In terms of Proactive we need to first identify relevant bloggers who won’t
> be pissed off if we email them. We already have a list we used around COP15
> and have another updated list which might be useful. I’ll upload these to a
> Google doc. We also need to careful about etiquette when we outreach but
> again I think we have some guidance from when some of us did COP15 outreach.
>
>
>
> Reactive…… I propose we create  a basic editorial caledanr of content –
> again in a google doc – that maps out stuff we can blog about in the run up
> to the Action; it could be a mix of who, why, what etc but also other key
> climate milestones we know about plus we can add new posts on an ad hoc
> basis about othe news events, e.g. BP other actions etc.. Anyone can pick a
> topic and blog about it providng they have blog access of can circulate and
> someone with caccess can post…. [EDIT: this might be slotted into the
> website rota?]
>
>
>
> I know there’s a sgn-off  protocal for blog posts and posting and we
> should definitely make sure all of this falls within process.
>
>
>
> But for now this is just a proposal – what do people think??
>
>
> ------------------------------
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