[Cc-webedit] [mediateam] RE: [cc-socialmedia] minutes from External Comms call

[richard hering]

Hi - think the (pro-active) outreach to bloggers is an excellent plan.
I want to propose we create a resources page for bloggers on the website,
which would have anything bloggers or website owners might want to add or
link to during CfCA, eg:
twitter hashtags, twitter pages, facebook accounts, embed codes for CC radio
and TV, etc.  all in the same place
If people think this is a good idea, how shall we coordinate it? I'm happy
to gather the info (people could send it [richard at visionon.tv] direct rather
than to the list), or does social media want to do it, and we send our info
to them? We then ask webteam to do the page, and send url to all bloggers.
Marvellous!

Richard

On 17 June 2010 08:43, simon collister <simon_collister at hotmail.com> wrote:

>  Hi all
>
> Belated apologies for not making the call.
>
> I was going to circulate the following proposal anyway but I think it ties
> nicely to the outcome around a rota system for the website.
>
> One thing that wasn't discussed but which I think is a vital tool for
> outreach, media and online visibility in general is the CfCA blog.
>
> Below is a pasted version of the email I was planning on sending ahead of
> the call but failed to.
> Simon
>
> I was thinking it would be a good idea to engage bloggers ahead of the camp
> and outreach to them and their readers.
>
>
>
> This could be divided into two bits of activity - a proactive and reactive
> approach:
>
>
>
> Proactive – making sure we contact bloggers directly to give them info on
> where, what, why we’re targeting RBS and encouraging them to a) come along
> and b) tell readers.
>
>
>
> Reactive – make sure we are posting regular and relevant content to our
> blog in the run up to the camp.
>
>
>
> In terms of Proactive we need to first identify relevant bloggers who won’t
> be pissed off if we email them. We already have a list we used around COP15
> and have another updated list which might be useful. I’ll upload these to a
> Google doc. We also need to careful about etiquette when we outreach but
> again I think we have some guidance from when some of us did COP15 outreach.
>
>
>
> Reactive…… I propose we create  a basic editorial caledanr of content –
> again in a google doc – that maps out stuff we can blog about in the run up
> to the Action; it could be a mix of who, why, what etc but also other key
> climate milestones we know about plus we can add new posts on an ad hoc
> basis about othe news events, e.g. BP other actions etc.. Anyone can pick a
> topic and blog about it providng they have blog access of can circulate and
> someone with caccess can post…. [EDIT: this might be slotted into the
> website rota?]
>
>
>
> I know there’s a sgn-off  protocal for blog posts and posting and we
> should definitely make sure all of this falls within process.
>
>
>
> But for now this is just a proposal – what do people think??
>
>
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>
> -----------------------------
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>
>
>
>
>
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