[Cc-webedit] [cc-socialmedia] minutes from External Comms call

[simon collister]

Hi all 

Belated apologies for not making the call.

I was going to circulate the following proposal anyway but I think it ties nicely to the outcome around a rota system for the website.

One thing that wasn't discussed but which I think is a vital tool for outreach, media and online visibility in general is the CfCA blog.

Below is a pasted version of the email I was planning on sending ahead of the call but failed to.
Simon

















I was thinking it would be a good idea
to engage bloggers ahead of the camp and outreach to them and their readers.

 

This could be divided into two bits of activity - a proactive and reactive
approach:

 

Proactive – making sure we contact bloggers
directly to give them info on where, what, why we’re targeting RBS and
encouraging them to a) come along and b) tell readers.

 

Reactive – make sure we are posting regular
and relevant content to our blog in the run up to the camp.

 

In terms of Proactive we need to first
identify relevant bloggers who won’t be pissed off if we email them. We already
have a list we used around COP15 and have another updated list which might be
useful. I’ll upload these to a Google doc. We also need to careful about
etiquette when we outreach but again I think we have some guidance from when
some of us did COP15 outreach.

 

Reactive…… I propose we create  a basic editorial caledanr of content –
again in a google doc – that maps out stuff we can blog about in the run up to
the Action; it could be a mix of who, why, what etc but also other key climate
milestones we know about plus we can add new posts on an ad hoc basis about
othe news events, e.g. BP other actions etc.. Anyone can pick a topic and blog
about it providng they have blog access of can circulate and someone with
caccess can post…. [EDIT: this might be slotted into the website rota?]


 

I know there’s a sgn-off  protocal for blog posts and posting and
we should definitely make sure all of this falls within process.

 

But for now this is just a proposal – what
do people think??



 		 	   		  
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http://clk.atdmt.com/UKM/go/195013117/direct/01/
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