[dfs3] Posters, logos and things

[David Walland]

Dear Barry and the list,

I entirely agree that the poster is not adequate.  However tinkering with
the title line won't change this.  The big problem which you have
discovered is that people only read some of the title line and nothing
more.  They read into this part of the title line their own "take" on what
it means.  Only a very small percentage of the people who look at it will
read any more.  What we needed was something which encompassed the entire
project in that one line - which isn't possible.

Realise that the vast majority of people faced with *anything* you write
will not see what you expect, only what they want to make out of that title
line.

There's no easy way out!

Regards

David Walland

PS there are even more rules than this - the 1970s poster of a naked young
woman with the banner title "Oh but I always wear my eye protection" (the
only thing she *was* wearing) certainly took the interest of the male half
of the population, but very few ever were able to tell what it was about.
Seriously, less than 10% could quote it after they had turned the corner of
the corridor where it was hung for an experiment - there's a scientific
paper on it.


On 20 June 2014 16:26, Barry Titterton <titterton.barry at gmail.com> wrote:

> Hi,
>
> We have had stall at the recent EcoFest event at Neville's Cross. Visitors
> who saw our stall said that the title of our current advertising poster (Do
> You Need A New Computer?) made it sound like we were trying to raffle off
> the laptops that were on display. I therefore propose a new poster title to
> be used to decorate future stalls at similar events:-
>
> "A New Life For Your Old Computer"
>
> The content of the poster would be similar to the current one. I haven't
> had chance to mock one up yet. This poster would exist along side our
> current poster as an alternative. We could also look into having a banner
> made, all of the other organisations seemed to have one, but that would
> cost money.
> Our stall at the EcoFest was rather bare so I have also been thinking
> about other ways of decorating our 'space' with informative posters. One
> suggestion is to have a comparison of Linux vs Windows. A simple poster
> with a flyer on the table that gives more detailed information. Here is my
> first try:-
>
> https://www.dropbox.com/s/4d7cf200umq3gxc/Comparison%20Poster.odt
> https://www.dropbox.com/s/5pjpommp0uvaxgl/Comparison%20Text.odt
>
> We could also have a selection of flyers on other FOSS subjects such as
> Comparing ODF with MS Office File Formats, with special attention to the
> subject of vendor lock-in by design.
> I have also thought that we should have a group logo for our literature,
> so I have put together a selection to inspire comment or creativity:-
>
> https://www.dropbox.com/s/u3mwi0ts3q10abw/DFS3%20Logo%20possible.pdf
>
> I have no artistic or graphical design abilities so feel free to have a go
> yourselves.
>
> Regards,
> Barry T
>
> PS. Please let me know if the above links work as I am very new to Dropbox.
>
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